It’s planning season for many businesses. That’s why over seven weeks we’re posing seven questions you should ask yourself and your team that will inform your marketing planning for 2020.
This week we explore our fifth vital question: "Which tactics will work – and why?" Our recent posts covered setting business goals, defining audience, marketing goal-setting and strategy development. Now that you have a handle on these, it's time to decide on your tactics – those specific activities on which you will spend actual time and money to reach your customers.
So why go through all these steps anyway? Because when the rubber meets the road – or in this case when the bills begin to hit your wallet – you’re going to want to be confident that your marketing spend was a wise investment rather than an expensive gamble.
So how do will you know if you’re making the right choices when it comes to your specific marketing activities? Here some questions to guide you:
Believe it or not, marketing your small business can be fun. But it’s also a discipline that can sometimes feel like having to eat your vegetables. Trust us, doing your homework before committing to investing limited resources is well worth the effort; no one wants to look a stack of invoices at the end of the month and wonder, “What was I thinking?”
Question 6: "What will it all cost?" Developing a marketing budget you can work with.
Check out our blog on developing your marketing strategies
I'm Tim Hart, owner, coach and trainer at LoveSmallBiz.com. I'm also owner of marketing communications firm Hart Communications.