Just breathe.

There’s much talk online these days about what your small business can or should do during a crisis. Over the last weeks I’ve sat in on more than a dozen webinars and podcasts, read myriad blog posts and countless articles. And again this week, I was invited to at least three more Zoom and Instagram live sessions.

While I appreciate all the good intentions out there, the tsunami of advice itself can start to feel overwhelming. How are we supposed to sort through it all and make good choices?

In a word: breathe.

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