It’s planning season for many businesses. That’s why over seven weeks we’re posing seven questions you should ask yourself and your team that will inform your marketing planning for 2020.
This week we explore our seventh and final essential question: "What will you measure – and how?" Our recent posts covered setting business goals, defining audience, marketing goal-setting, strategy development, choosing tactics and determining a budget.
I'm Tim Hart, owner, coach and trainer at LoveSmallBiz.com. I'm also owner of marketing communications firm Hart Communications.