It’s planning season for many businesses. That’s why over seven weeks we’re posing seven questions you should ask yourself and your team that will inform your marketing planning for 2020.

This week we explore our fifth vital question: "Which tactics will work – and why?" Our recent posts covered setting business goals, defining audience, marketing goal-setting and strategy development. Now that you have a handle on these, it's time to decide on your tactics – those specific activities on which you will spend actual time and money to reach your customers.

 It’s planning season for many businesses. That’s why over seven weeks we’re posing seven questions you should ask yourself and your team that will inform your marketing planning for 2020.

This week we explore the fourth of our 7 Essential Questions: "What strategies should you pursue?" Our recent posts covered business goals, audience development and goal-setting. Now that you have a handle on these, it's time to develop these into your marketing strategies.