There’s much talk online these days about what your small business can or should do during a crisis. Over the last weeks I’ve sat in on more than a dozen webinars and podcasts, read myriad blog posts and countless articles. And again this week, I was invited to at least three more Zoom and Instagram live sessions.
While I appreciate all the good intentions out there, the tsunami of advice itself can start to feel overwhelming. How are we supposed to sort through it all and make good choices?
In a word: breathe.
"While unsettling, this is probably the first time you and your customers are in exactly the same emotional (and even physical) place. "
One word that keeps coming up in all these conversations and posts (along with our own recent workshops) is “compassion.” Compassion for yourself, for your business, for your customers and for your community has emerged as a recurring and welcome theme.
Here's what I've learned:
But first, breathe.
I'm Tim Hart, owner, coach and trainer at LoveSmallBiz.com. I'm also owner of marketing communications firm Hart Communications.