It’s planning season for many businesses. That’s why over seven weeks we’re posing seven questions you should ask yourself and your team that will inform your marketing plan for 2020. This week we explore our second vital question: "Who is your target audience?"
Defining your target audience will help you refine what it is your business offers the public: product, price, the kind of promotions you run and more. It can affect where you locate your business, how to split it between bricks-and-mortar and online efforts, and even give you a sense of its viability; put simply, are there enough customers out there interested in what you have to offer? Developing a target audience also will help you contain costs by making sure you’re focusing your efforts and resources on the right people.
There are few things scarier for a small business owner than staring at a blank piece of paper or an empty computer screen wondering where to start on your marketing plan. Where do you begin? How do you decide what's a priority, or where to place your precious resources?
Not to worry. It’s our mission to demystify what can be confusing or daunting processes. Over the next seven weeks we’ll pose seven questions you should ask yourself and your team that will inform your marketing plan. Each is important in building a complete picture, so you know how to focus your energy, time and money when it comes to promoting your business.
I'm Tim Hart, owner, coach and trainer at LoveSmallBiz.com. I'm also owner of marketing communications firm Hart Communications.