There's no shortage of 'round-up' articles this time of year on the "business year in review" or "the marketing year ahead." We won't bother you today with a "hot or not" list of our own, but instead here's a quick few links to to give you some food for thought going into the new year.

It’s planning season for many businesses. That’s why over seven weeks we’re posing seven questions you should ask yourself and your team that will inform your marketing planning for 2020.

This week we explore our seventh and final essential question: "What will you measure – and how?" Our recent posts covered setting business goals, defining audience, marketing goal-setting, strategy development, choosing tactics and determining a budget.

It’s planning season for many businesses. That’s why over seven weeks we’re posing seven questions you should ask yourself and your team that will inform your marketing planning for 2020.

This week we explore our sixth vital question: "What's this all going to cost?" Our recent posts covered setting business goals, defining audience, marketing goal-setting, strategy development and choosing tactics. Now it's time to get out the calculator and start sketching out your marketing budget.